Summertime has always been associated with swimwears, beach parties and sexy bodies. If you are like me who just gave birth a few months ago, chances are you are looking for a healthy way to shed off fats. Fret not then, Spanish dietetics specialist Naturhouse is looking to expand its presence in Asia, with its first shop scheduled to be inaugurated on 6 April this year, here in the Philippines.
Naturhouse has expressed bullishness on the Philippine market citing that Filipinos are now ready for the type of unique health and wellness service that it provides. “Filipinos have been very health conscious the past few years and we took note of this in our preparations.” according to Naturhouse Philippines President Jon Rocha. It speaks volumes about Filipinos' increased awareness and desire towards living a healthy lifestyle, which is what Naturhouse is really all about and offers.
Naturhouse expects potential business in the Philippines to reach more than € 2 million in the coming years as it slowly expands northward and southward to other urban centers. “ We will not only introduce a way of living healthy to the Philippine market, but also create jobs in the process” according to Rocha.
Dietetics defined as the science of applying nutritional principles to the planning and preparation of foods and regulation of the diet in relation to both health and disease, is what Naturhouse offers the Filipino.
Over the years, a marked increase in cases of non-communicable/chronic/lifestyle diseases has been observed not only globally, but also in the Philippines. According to the Department of Health (DOH), more than 44 million Filipinos either suffer from obesity, heart disease, stroke, diabetes, cancer, and chronic respiratory diseases.
Because of this, the World Health Organization, through the DOH, commissioned the Nutritionist-Dietitian's Association of the Philippines to establish a set of guidelines on healthy eating which will serve as a basis for a certification program for food manufacturers and establishments.
You might be wondering how Naturhouse differs from other businesses that promises weight loss. At Naturhouse, programs are geared toward the promotion of healthy living among Filipinos. A nutritionist will guide every client to reach their desired weight goals. There will be no crash diets or hit-miss diets said Melody Melo, Head Nutritionist for Naturhouse.
Naturhouse will provide specific nutritional guidelines that have been developed by dietary professionals who provide advice along with details on how to lose weight and address issues like stress, cellulite, among others. Each solution is designed with specific nutritional characteristics to speed up the required results in each case.
"It is our mission to educate people how to eat properly and how to retain their ideal weight," said Rick Cabanban, Lead project manager who trained in offices in Spain and France for the operations of Naturhouse Philippines.
Currently there are 2,000 Naturhouse establishments around the world. Nearly 900 of these establishments are located outside of Spain. In 2011 alone, over 240 shops have been opened abroad. 4 million satisfied clients from around the globe have lost weight with the Naturhouse method.
Naturhouse is owned by the Kiluva Group of Spain, the leading Spanish corporation in dietetics and nutrition sector. It provides specialized services and exclusive products of the highest quality for the health conscious markets such as Naturhouse. C.F. Sharp Trading, Inc. is the Master Franchise holder of Naturhouse for the Philippines.
Aside from the Philippines, Naturhouse is also expanding in other Asian markets such as China, Malaysia and Singapore.
If you want to be one of the very first to try out Naturhouse, please head on to their first branch on April 6, 2014 at 10am, located at SM City North Edsa lower ground floor main building.